In 2018, EspressoCoffeeGuide expects to see over 400,000 visitors looking to improve their coffee drinking experience.
Other coffee websites and "news" sites boast higher numbers, but hope that you don't realize these are the same people in the coffee industry, coming back month after month. For the most part, they're you're competitors and pre-existing customers.
The visitors to EspressoCoffeeGuide are your ideal customers - new customers who are looking for guidance to improve their coffee experience and will happily pay more for novel experiences.
Highly Targeted
Approximately half of these will be looking for information on a specific single origin coffee, not brands or unrelated products. While other websites are more geared towards specific brands who you are competing directly (or indirectly) against, advertising on our (for example) El Salvador Coffees page puts you in front of customers who are expecting to be told where to buy these coffees without competitors.
When it comes to where you spend your marketing dollars, better targeting gets you a better return for your money. The coffee industry is massively broad, and spending money targeting customers not looking for your line of coffees is as wasteful as over roasting a batch and having to throw it out.
Mixed Intent Visitors
Visitors range the full spectrum of buying intent, according to historical data from other clients, the breakdown of those 400,000 visitors consists of approximately:
- 10% (40,000) consumers searching for roasted coffee
- Of these, a good number have just returned from vacationing in a coffee-producing country and desire to repeat the "amazing coffee experience" they had there
- 5% (20,000) consumers searching for green coffee for home roasting
- This is considered to be one of the fastest growing market segments among green coffee distributors
- 2% (8,000) coffee roasting companies searching for information on expanding the coffees they offer
- 1% (4,000) retailers, restaurants, and institutional buyers such as hotels and hospitals searching for better quality products
- 1% (4,000) new cafes searching for suppliers for specific needs
- 1% (4,000) coffee exporters/importers performing market research
- 50% (200,000) curiosity and informational
- 30% (120,000) miscellaneous
Ever-changing Market
Of special note is the estimated 1% of visitors who are owners of new cafes.
- The total number of coffee shops is roughly 55,000, and this number grows at approximately 1000 shops per year in the United States
- According to a Cornell Study (page 9), the ownership turnover rate of coffee and snack bars is an estimated 70% over 3 years
- 55,000 coffee shops x ~23% yearly turnover = 12,650 new coffee shops each year
With almost ¼ of the cafes in the United States changing ownership each year (failing or being sold), roasters and distributors can't afford to sit on the side lines and let their competitors be found instead of them.
Retargeting
A first in the industry! We have retargeting lists specific to each single origin, as well as the website in general. This gives you an immediate reach to customers who have recently expressed interest in a specific coffee - over 100,00 people and growing at 10,000 per month.
This premium service runs at $50 per 1000 impressions due to the higher costs involved.
Buy Gourmet Coffee Beans
- ✔️ Fresh roasted to order
- ✔️ 100% high qualtiy Arabica coffee
- ✔️ Custom grind (or whole bean)
- ✔️ 1-way valve, laminate bag (for freshness)
- ✔️ Bulk discounts